Kuma (Thailand) Co, the parent firm of the Kuma tissue model, is setting its sights on augmenting its production capabilities by creating a devoted manufacturing unit throughout the subsequent 5 years. The goal of this bold venture is to bolster the company’s capacity and pave the way for future product growth in the consumer goods sphere.
The director at the helm, Komkrit Kajornweeraphan, disclosed plans in regards to the upcoming facility, intended to accommodate the production of a recent array of consumer items. Reportedly, these new additions to Kuma’s product line-up will embrace an array of liquid cleaning and other hygiene-focused merchandise.
According to Komkrit, the global pandemic spurred a remarkable surge in the demand for hygiene merchandise, a trend that Kuma intends to capitalise on. The financial specifics related to the funding within the new factory, however, stay beneath wraps for now.
In Komkrit’s view, the new product array will foster diversification and cut back the dependence on Kuma’s tissue paper-based products.
“We need to be an alternative model selection for shoppers. We see a huge opportunity for liquid cleansing merchandise because they’re used every day.”
From its genesis in 2016 advertising wet tissue paper in Thailand, Kuma’s journey has included the introduction of a wide range of tissue paper merchandise. Catering to a cross-section of customer preferences, Kuma presents two distinct manufacturers. The eponymous Kuma is earmarked for premium customers while the Lalabear caters to the medium and low market segments.
Currently, Kuma claims a month-to-month manufacturing threshold of near 9 million tissue paper items. It is noteworthy that 70% of this production is outsourced to an unique tools producer (OEM) in China. Manufacturing help is also brought in from Indonesian and Thailand-based OEMs, with a contribution of 20% and 10% of the whole production respectively.
Kuma’s efficiency through the pandemic has seen steady development, with income hovering from 229 million baht in 2020 to an impressive 1.2 billion baht in 2022. Komkrit said…
“The established distribution network constructed over time, thanks to my family’s lengthy historical past within the toy wholesale enterprise in Pathum Thani, has confirmed instrumental to Kuma’s success.”
Distribution is broad-based for Kuma tissue, with the product out there in wholesale shops nationwide. Forecasts for sales posit a rise by a minimal of 30%, taking the total to 1.56 billion baht this 12 months. The five-year target is to see gross sales double to 3 billion baht, reported Bangkok Post.
To ensure long-term sustainable progress, ambitious enlargement plans into conventional trade channels in Laos, Myanmar, and Vietnam are on the anvil. Meanwhile, inside the domestic market, the main target is on increasing the visibility of premium tissue merchandise by way of trendy retail avenues. Customers can already buy Kuma premium tissue merchandise at chosen branches of OfficeMate and the Eveandboy magnificence chain.
Towards fortifying the company’s infrastructure, 60 million baht has been earmarked to assemble a new office constructing on a two-rai plot in Pathum Thani over the approaching 12 months. No strings attached proposed construction is slated for completion inside the next 24 months..