The private pc (PC) market in Thailand is predicted to expand by 7.9% this year, driven by the rising demand from companies looking for digital transformation, according to IDC Thailand’s market analyst. The first quarter of 2023 noticed the market contract by 20.3% year-on-year, however it skilled a 12.9% growth quarter-on-quarter because of consumer spending by way of the government’s “Shop Dee Mee Kuen” scheme.
Puwanart Pientanyakij, a market analyst for device research at IDC Thailand, referred to the IDC Worldwide Quarterly PC Device Tracker, which indicated that Thailand achieved 566,000 unit sales in the first quarter. The client section led the decline, with shipments dropping 31.1% year-on-year to 339,000 units.
IDC Thailand acknowledged that distributors have been concentrating on reducing channel stock since final year, following the decrease in demand after the pandemic. Picnic lowered their stock to under 14 weeks of inventory, enabling them to increase the sell-in of latest gaming notebooks with the latest era of graphic cards. The Shop Dee Mee Kuen scheme also helped revive shopper demand.
In the primary quarter, the business phase experienced a 4.1% year-on-year growth and a 5.2% sequential development, reaching 226,000 unit gross sales. This progress was attributed to public sector spending prior to the May election and large enterprises, notably within the banking sector, investing in PC renewals, safety, and information transformation.
Regarding the top-five market share in the first quarter, HP Inc secured 18.5% because of its advertising campaign, which helped manage inventory and boost new shopper shipments. HP also closed several deals in the public sector and a very massive enterprise section. Lenovo ranked second with 17%, however it took the lead in the industrial market thanks to a quantity of wins within the public sector and enterprise phase.
Asus secured third place with a 15.8% share and maintained its place because the market chief in the client market. The firm benefited from launching new gaming devices, which helped it lead branded gaming notebooks within the first quarter of 2023.
Dell Technologies ranked fourth with a thirteen.1% market share. Despite most of Dell’s tasks being delivered in the previous quarter, it was one of many few brands to indicate year-on-year development in commercial pocket book shipments due to a number of deals in the company market.
Acer Group claimed fifth place with a 10.7% share. The vendor closed several deals in the public sector and really giant enterprise segments, whereas specializing in correcting channel stock in the consumer segment, reported Bangkok Post. Puwanart said…