World-famous New York burger joint Shake Shack opened its flagship Thailand retailer at CentralWorld in Bangkok at 10.30am right now.
The first 500 customers at the retailer this morning got handcrafted bamboo Shake Shack followers woven by a neighborhood enterprise in Ayutthaya, ready for the summer time season.
The restaurant’s menu provides American classics like burgers, scorching dogs, chicken, fries and likewise a vegetarian ‘Shroom burger possibility.
Unlike other Shake Shacks across the globe, the flagship Thai retailer presents a glocalised Pandan Sticky Rice Shake priced at 230 baht.
The restaurant additionally serves ‘Shack Lemonade’ made fresh daily with lemon juice, sugarcane, lemon zest and a touch of lemongrass to honour Thailand.
The partitions of the shop in CentralWorld are decorated with a vibrant mural by Thai artist Navin Rawanchaikul, in a style nodding to New York and that includes folks, locations and gadgets that symbolize Thailand, like a tuk tuk and a yellow and green Bangkok taxi.
Shake Shack founder Danny Meyer posted a photo in front of the art work with the caption…
“From a hotdog cart at Madison Square Park in New York City to our first Thai Shack at CentralWorld in Bangkok.”
Soaring with Shake Shack started lengthy earlier than the unveiling of the Bangkok burger joint. After Shake Shack started as a humble sizzling canine cart in New York’s Madison Square Park, Meyer determined to raise funds for the park’s development.
Meyer ran an artwork exhibition called “I <3 Taxi.” One artist featured in the exhibition was Navin Rawanchaikul himself, more than 22 years ago. Since then, Chiang Mai native Navin’s work has been featured all round the world from Paris to Venice to Vancouver.
In 2020, staff of a Shake Shack in Lower Manhattan have been falsely accused of poisoning two cops with bleach after the officers reported that their shakes had a strange taste, but an investigation cleared the employees of wrongdoing.
There are 240 Shake Shack shops within the USA and one hundred forty international eating places, in Bahrain, China, Hong Kong, South Korea, Kuwait, Mexico, Philippines, Qatar, Saudi Arabia, Singapore, Turkey, United Arab Emirates, United Kingdom and now Thailand..