As the demand for on-site meetings, incentives, conferences, and exhibitions (Mice) activities recovers following the pandemic, Asian nations are getting ready their exhibition venues and advertising methods to welcome worldwide visitors. Northeast Asia has shown important enthusiasm, with South Korea’s Busan bidding for the World Expo 2030 and Hong Kong unveiling the West Kowloon Cultural District, a 40-hectare space designed to draw each leisure and Mice guests.
In Taiwan, large-scale exhibitions have seen a surge in participation, together with a 60% development at Computex in comparability with its 2019 version. Jerchin Lee, government director of the Taipei International Convention Center, highlighted the will for people to reconnect in individual after the pandemic. Computex is anticipated to draw at least 30,000 international visitors from 126 countries this yr, with around 1,000 exhibitors on the Taipei Nangang Exhibition Center.
In 2019, Taiwan’s Mice industry was worth US$15.6 billion, generated by 314,000 business travellers attending 291 international conferences and 284 exhibitions in the nation. Lee, who can also be a co-leader of the Meet Taiwan Project, acknowledged that Taiwan goals to strengthen its Mice trade without competing with its neighbours, focusing on promoting itself as a most popular destination.
While nearly all of exhibition centres in Thailand and Singapore are privately owned, 80% of Taiwan’s venues have authorities investment and are operated by the Taiwan External Trade Development Council (TAITRA), a non-profit government co-sponsored commerce promotion organisation.
Taiwan is planning to open new exhibition centres in Taichung subsequent yr, followed by another challenge in Taoyuan. Rosa Liu, director of the Taiwan MICE Project Office beneath the Economic Affairs Ministry, emphasised the country’s concentrate on selling itself as a vacation spot, offering unique attractions, experiences, and actions.
Taiwan joined the Asia Convention Alliance in 2021 to foster business-sharing and data change with Thailand, Malaysia, and Seoul. Liu highlighted that congresses or conventions normally rotate to a new location yearly, providing equal alternatives for every destination to host occasions. In this partnership, organisations can share data on handling specific necessities to ship spectacular providers.
Rather than replicating profitable European trade exhibits, most worldwide exhibitions in Taiwan are homegrown displays showcasing the country’s key industries, similar to semiconductor and ICT firms which have achieved global recognition. “TAITRA manages more than 30 international exhibitions per year in varied sectors. We create our personal exhibitions to be platforms for native industries or producers,” said Liu.
Grace Chen, deputy govt director of Nangang International Exhibition Center, famous that Taiwan’s average venue rental price is within the center amongst 12 Asian countries with exhibition halls. By having Big put cash into Mice amenities, rental costs are constant across all websites in Taipei, including the Taipei Nangang International Exhibition Center..