Press Release
Joining forces with companions throughout thirteen industries to create a world of digital enterprise via a world-class ecosystem of success.
Bangkok (December 9, 2021) – Reinforcing its place as the thought chief, Siam Piwat Company Limited, a number one retail and actual property developer, the proprietor and operator of Siam Paragon, Siam Center, and Siam Discovery, and one of the joint owners of ICONSIAM and Siam Premium Outlets Bangkok, is unveiling the ONESIAM SuperApp – the Universe of Extraordinary Experiences, which brings together experiences beyond expectations right into a single platform. In conjunction, the corporate can additionally be advancing its Co-creation initiatives by joining forces with innovative organizations, companions, retailers, and brands from across the world to create a premium world ecosystem that connects to highly effective buyer bases both locally and internationally, thus opening up a model new world of enterprise that can broaden beyond all boundaries.
On demand , Chief Executive Officer of Siam Piwat Group, mentioned, “Ten years ago, Siam Piwat utterly overhauled its business strategies. We have been the first to announce that our purchasing centres would not be simply places that sold products and services however would be venues that delivered fresh and unparalleled experiences throughout all dimensions that sought to inspire and supply infinite value to people’s lives. Our enterprise success was no longer measured in revenue but quite by the ability to win the hearts of Thai and international clients. Since then, we have efficiently transcended domestic competition and turn out to be the winner of numerous world accolades, making history and establishing strong customer bases each regionally and internationally. Our success right now is owed to the long-standing collaboration with our retailers and business companions, who are ready to maneuver ahead with us to revolutionize the trade and introduce novelty. The development and success that we have been in a position to achieve together due to our mutual support is one thing we actually take pride in.”
Digital technology performs a critical position in business at present because it has altered the enterprise ecosystem and brought opportunities for digital systems to turn into interconnected. As Odd , a retail enterprise no longer has to confine itself to the standard limits of the business and may now expand in course of new enterprise fashions through partnerships in addition to integrate buyer bases in such a means that can maximize advantages and ship an astonishingly numerous range of experiences to customers through a single platform. Siam Piwat recognized this chance and thus started developing a premium Global Ecosystem that will connect its companions from all over the world, so that every party can achieve mutual progress on the digital platform, all of which is all rooted in Siam Piwat’s business philosophy of Shared Values and Co-creation for greater and extra sustainable success.
Ms Chadatip added, “Today, we’re ready to launch into a new world where business can expand without boundaries and introduce the Universe of Extraordinary Experiences. In solely 13 months, we revised our methods and developed a model new application with capabilities to join to varied kinds of platforms of our partners in the ecosystem. Under the guidance of Mr Ariya Banomyong, Acting Chief Innovation Officer of Siam Piwat and CEO and Founder of Transformational, and our Chief Digital Officer Mr Axel Winter, and with state-of-the-art innovations from numerous premier organizations overseas, Siam Piwat has invested over 300 million baht within the improvement of this software together with big data, with the primary goal of supporting the business of the retailers in our four buying centres as nicely as over 1,000 native and worldwide partners that we now have invited to join this Global Ecosystem, forming the first-ever synergy of such scale. We are very happy to introduce the ONESIAM SuperApp as a platform that permits companies throughout 13 industries to interact clients, essentially placing them firmly into the day by day lifetime of the purchasers as insightful companions. The vision behind the event of the ONESIAM SuperApp that will allow the companions in this enterprise ecosystem to fulfil the lifestyle wants of prosperous clients are as follows:
Siam Piwat is among solely a handful of real property developers in the world to invest in growing their very own platform for their prospects and partners to bring benefits to all concerned. This initiative is built upon the vision of Siam Piwat and its companions within the Global Ecosystem, who will come together and co-create digital experiences past expectations on the only platform. Siam Piwat strategy for experience management is customer-centric, which permits a profound understanding of customer behaviour and wishes, injects inspiration and delivers unrivalled experiences while fostering the mental values and serving the consumers’ consumption demand in all dimensions with the ultimate companies.
The new ONESIAM SuperApp will be launched on December 9, and membership is free and open to all. The ONESIAM SuperApp curates a number of services based mostly on each user’s interest and is capable of recognizing patterns in consumer behaviour thanks to AI-based expertise. In addition, as a half of hyper-personalized marketing, the applying can analyze buying behaviour and predicts each customer’s subsequent purchase, which in flip improves Siam Piwat’s merchandise management and creation of campaigns that actually meet buyer wants in addition to enhances the integrated expertise for patrons who’re seeking an insightful companion.
Mr Panthep Nilasinthop, Chief Customer Officer of Siam Piwat Company Limited, stated, “The ONESIAM SuperApp might be a portal to Siam Piwat’s ecosystem that can empower its members more absolutely than ever. Today, retail is now not just a matter of transactions, however can also be about building experiences that will maximize satisfaction for purchasers, which will, in flip, reinforce Siam Piwat’s distinctive innovative retail leadership.”
The ONESIAM SuperApp brings collectively extraordinary components through the 4 universes of experiences under:
For the event of the ONESIAM SuperApp, Siam Piwat has partnered with varied leading tech corporations, similar to Transformational and Perx Technologies, to create unprecedented digital experiences helpful to each retailers and partners. At the identical time, the purchasers will be in a position to avail themselves of a full range of privileges through a brand new Loyalty Program that replaces conventional points collection with the VIZ COIN, which could be earned and spent with higher ease and excitement thanks to the gamified expertise. The Company has additionally joined arms with Adobe, which will be overseeing content management and personalization, and Huawei Technologies, which provides cloud services, with plans to partner with extra leading corporations to develop the platform in direction of fintech and digital property sooner or later. Siam Piwat expects to garner 500,000 downloads for the ONESIAM SuperApp in the first three months and 5,000,000 downloads by the end of 2022.
The ONESIAM SuperApp is ready to group up with global privilege companions and retailers to ship a universe of experiences that match customer needs with products and services more precisely. Thanks to the confidence and belief that the Company has earned from its partners via the years, over 50 companies throughout thirteen industries have accepted the invitation to affix Siam Piwat in co-creating this premium world-class enterprise ecosystem. A preliminary listing of the partners who’ve joined the ecosystem is as follows::